Advisors Blog

Important: Lincoln and AIG Price Increases and Deadlines

Published on May 11, 2020


Lincoln Financial has informed us of several important product updates and substantial price increases to their Life Insurance business that we wanted to share with you. Please note the approaching deadlines on GUL and VUL - transition period begins on May 11, 2020 and ends on May 22, 2020.

Product Updates

On May 11, 2020 Lincoln Financial is increasing pricing on the following products:

  • Lincoln LifeGuarantee UL (2019) with premiums increasing 20% on average.
  • Lincoln VULONE (2019) and Lincoln SVULONE (2019) with premiums increasing 16% on average, applying across all funding patterns, ages, and underwriting classes.

What’s Coming

  • In June, Lincoln will be launching Lincoln AssetEdge VUL (2020) and Lincoln AssetEdge Exec VUL (2020) accumulation VUL products offering significant cash value growth potential and MORE INDEXED ACCOUNT OPTIONS. *Pending SEC and FINRA approval.
  • In addition to the Conserve indexed account, AssetEdge is adding 3 new Indexed accounts: Balanced, Perform and Perform Plus, providing competitive alternatives to the Variable Sub-accounts and Fixed Account.
  • Also in June, the new Lincoln Enhanced ValueSM Rider (LEVR) for Lincoln’s WealthAccumulate IUL (2019) will launch, providing high early cash value for Business protection and premium financing sales.       
  • Now offering more flexibility with three Return of Premium (ROP) Benefit Options: 100% ROP / 93% ROP / 85% ROP.
  • 10-year benefit period that grades down in years 8+
  • Competitive compensation structure (rider will require new Comp Builder)

Click below to find additional information on the changes that will help you serve your clients.


GUL Rate Increase

Effective May 30th, premiums on Secure Lifetime GUL 3 (issued by AGL and USL) will see an increase as the result of recent declines in interest rates and increased market volatility.




We at GBS Insurance thank you again for your business. For more information or insurance quote requests, please contact your brokerage manager or give us a call at (800) 473-5966

For agent use only - not for use with the general public.

Corporate CA License No. 0D87913


21820 Burbank Blvd., Suite 301

Woodland Hills, CA 91367

Phone: (800) 473-5966

GBS Insurance and Financial Services, Inc. do not provide investment, tax, or legal advice. The information presented here is not specific to any individual’s personal circumstances. To the extent that this material concerns tax matters, it is not intended or written to be used, and cannot be used, by a taxpayer for the purpose of avoiding penalties that may be imposed by law. Each taxpayer should seek independent advice from a tax professional based on his or her individual circumstances.

These materials are provided for general information and educational purposes based upon publicly available information from sources believed to be reliable—we cannot assure the accuracy or completeness of these materials. The information in these materials may change at any time and without notice.

© 2020 Arthur J. Gallagher & Co. 




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