Advisors Blog

GBS News: Product and Underwriting Updates - Week of October 20 - November 2

Published on November 02, 2023


Risk-Class Upgrade Underwriting Program, Effective October 4, 2023


Allianz's announced their first ever Risk-Class Upgrade Underwriting Program, offering automatic risk-class upgrades, up front, for qualifying clients. 


Underwriting Program Details:

  • Ages 18-80.
  • Death benefit amounts of $500k or more.
  • Clients eligible for Standard Nontobacco or Preferred Nontobacco rates will be upgraded to Preferred Plus Nontobacco. 
  • Clients eligible for Standard Tobacco will be upgraded to Preferred Tobacco.
  • Not eligible for upgrade risk class: Flat extra cases, Juvenile, Preferred Tobacco, Rated cases, and Table 2 cases that will receive Standard.

2023 Life Insurance Year-End Guidelines

Click below for important key dates and deadlines for processing 2023 year-end business.


New Growth Cap Rates for Market Stabilizer Option (MSO) II,

Effective October 20, 2023

The MSO II Indexed Options offer varying levels of downside protection combined with the potential for growth opportunities in various market conditions. Equitable offers three Standard Indexed Options, a Step Up Indexed Option, and a Dual Direction Indexed Option. Your clients can invest in one or more of the five MSO II Indexed Options in addition to the variable investment options.

*The Market Stabilizer Option® II is available with new issues of VUL Optimizer®, VUL Legacy®, VUL Optimizer® Max, COIL Institutional Series and Equitable Advantage Max.

There may be a delay between the current Growth Cap Rates being declared on each Segment Start Date and the MSO II Growth Cap Rates shown in the illustration systems, if applicable. The illustration system is generally updated with any new rates on or around the first business day of each month.


2023 Life Insurance Year-End Guidelines


Click below for important key dates and deadlines for processing 2023 year-end business.


Updates Lincoln WealthAccelerate IUL, Effective October 16, 2023


Effective October 16, 2023, Lincoln is making updates to the Lincoln WealthAccelerate® IUL life insurance product. Lincoln WealthAccelerate® IUL - 10/16/23 will replace Lincoln WealthAccelerate® IUL.


Summary of changes:

  • Fidelity AIM Dividend – Fixed Bonus participation rate increased to 155% (from 140%)
  • Removed excess premium loads (current charge only)
  • Cost of Insurance increase and duration of charge extended to age 121
  • Target premium decrease of 5% on Level Death Benefit Option (DBO1)
  • Minimum Premium Requirement Increase

Lincoln Discontinues Table Reduction Program on VULONE & SVULONE, Effective November 13, 2023


Effective November 13, 2023, Lincoln is discontinuing the Table Reduction Program (TRP) for all Lincoln VULONE and SVULONE variable life insurance products. To be eligible for the program, all formal applications must be received at Lincoln in good order by November 10, 2023, and must be placed, inforce or 1035 exchange initiated by December 29, 2023. 


Download this Week's Edition of the Lincoln Leader

  • Product Update - Lincoln WealthAccelerate IUL
  • Enhanced Underwriting Program (reprint)
  • Coming Soon: Table Reduction Program Discontinued on Lincoln VULONE and SVULONE Products
  • Ready to Sell Lookup Tool 
  • Updates to eSubmission Email
  • Data Prefill and Expansion
  • Online Billing and Payment
  • Lincoln Underwriting Quick Quote Tool Updates
  • EFT & Premium Payment Best Practices
  • 2023 Life Insurance Year-End Guideline (reprint)

Express DI Enhancements

Through MassMutual's Express DI Underwriting program, applicants who meet certain criteria are eligible to apply for fully underwritten individual disability income insurance coverage and/or Business Overhead Expense coverage with fewer requirements.


Inforce LTCi Rate Adjustments,

Effective January 1, 2024

Mutual of Omaha will be implementing inforce rate adjustments effective January 1, 2024.


Introducing Nationwide VUL Protector II, Effective November 4, 2023


Nationwide is excited to announce the launching of Nationwide® VUL Protector II on November 4, 2023. It will be available in all states except New York and California.

This product is designed to offer permanent life insurance coverage to individuals and builds upon Nationwide’s diverse VUL product suite.


Product Highlights:

  • Designed for individuals aged 45-70
  • Competitive guaranteed pricing
  • Extended no lapse guarantee with optional ENLG Advantage program
  • Cash indemnity long-term care rider 
  • Simplified, low-cost fund lineup
  • Simple, digital application and underwriting process for most cases

Increased Cap and Participation Rates, Effective October 21, 2023

Effective October 21, 2023, North American is raising a cap and participation rate for certain index options on new business and inforce policies for Builder Plus IUL 3.


PL Promise GUL & PL Promise Conversion UL Reprice,

Effective October 16, 2023


PL Promise GUL and PL Promise Conversion UL have been repriced and now offer the following enhancements in Washington, D.C. beginning October 16, 2023.

  • Greater commissionable target premiums 
  • Higher return of premium feature (for policies over $250K face amounts)
  • Larger PL Promise GUL maximum face amount (to $20M to age 71)

2023 Life Insurance Year-End Guidelines


Click below for important key dates and deadlines for processing 2023 year-end business.


2023 Life Insurance Year-End Guidelines


Click below for important key dates and deadlines for processing 2023 year-end business.


2023 Life Insurance Year-End Guidelines


Click below for important key dates and deadlines for processing 2023 year-end business.


New Comprehensive Physical Program,

Effective October 2023

Effective October 2023, upon request, Prudential's Underwriting team will review and potentially utilize a client’s existing physician’s medical records in lieu of traditional age and amount exam requirements. This applies to new business applications with face amounts between $10,000,000 and $35,000,000, where the offer is Standard or better.


Premium Deposit Account Rate Increase Effective November 1, 2023

Effective November 1, 2023, Securian Financial is increasing the Premium Deposit Account (PDA) interest rates by 0.25%.


Competitive Underwriting for NT-proBNP 

Securian can now offer competitive underwriting decisions through their new guidelines and simplified crediting program for NT-proBNP laboratory results.




We at GBS Insurance thank you again for your business.

For more information or insurance quote requests, please contact your brokerage manager.

GBS Insurance and Financial Services, Inc, CA License #0D87913

21820 Burbank Blvd., Suite 301

Woodland Hills, CA 91367

Phone: (800) 473-5966


For agent use only - not for use with the general public.

GBS Insurance and Financial Services, Inc. does not provide investment, tax, or legal advice. The information presented here is not specific to any individual’s personal circumstances. To the extent that this material concerns tax matters, it is not intended or written to be used, and cannot be used, by a taxpayer for the purpose of avoiding penalties that may be imposed by law. Each taxpayer should seek independent advice from a tax professional based on his or her individual circumstances.

These materials are provided for general information and educational purposes based upon publicly available information from sources believed to be reliable—we cannot assure the accuracy or completeness of these materials. The information in these materials may change at any time and without notice.

© 2023 Arthur J. Gallagher & Co. 



GBS News: Product and Underwriting Updates - Week of October 9 - October 19

Effective October 9, 2023, iPipeline iGO and LifePipe users can easily access ALL underwriting submission paths in the same session with the new SimpliNow Choice platform.


GBS News: Product and Underwriting Updates - Week of September 25 - October 5

Effective September 29, 2023, an average premium reduction of 4% will be taken across the board on Protective Value+ Protector III with continued emphasis towards performing well in all scenarios and across payment structures. Also improved guaranteed premium solve to age 90!


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