Advisors Blog

Business Planning Resources

Published on July 27, 2021


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Business owners want to protect their business and income but often need help in understanding the risks they face day to day, and how to plan for the continuation of their companies. Have your business owner clients reviewed their Buy-Sell Agreements? Do they even have one? If so, is it funded properly? Is there a plan in place should they face the loss of a key-employee? Your brokerage manager can help you uncover and quantify the business’s needs in order to demonstrate the potentially negative impact of gaps in coverage. We can help your business owner clients with:

  • Income Protection
  • Informal Business Valuation
  • Succession Plan Review
  • Key-Person, Buy-Sell coverage for both Life and Disability
  • Business Overhead/Buy-Out Disability
  • Life Insurance in Pension and Qualified Plans

Get started today:


Key-Person Coverage for Businesses

The death or disability of a Key Person can be a devastating loss to a business, whether that person is an owner or an employee, we can help you ensure your clients have the right coverage in place.

To get started, use our Key-Person fact finder and check out this video below for an overview of Key-Person insurance.


How to Approach Business Owners

Uncover the most critical issues business owners face with these simple, tried and true approach questions such as:

  • What’s keeping you up at night?
  • What are the top concerns you think might cause problems for your business?
  • Do you have enough to retire?
  • Will you be able to sell your business for the right price when the time comes?
  • Who will take over your business when you retire?
  • Who can run your business or pay your bills if something happens to you?
  • Do you have enough saved to pay for children’s college tuition?

For a more in-depth explanation of top business owner problems and priorities, download Principal’s Business Needs Analysis two-page checklist.

Several of our carriers offer a free business evaluation service. The more detailed ones will require tax records from your client; others can offer a ballpark figure by simply giving them some basic revenue and sales figures.

Once the business owner has seen the true value of their business, a next step often includes looking at Buy-Sell coverage. In the event of the death of a business partner, the surviving partners would typically want to buy-out shares of the deceased partner to keep the business running. To start the process, be sure to use our Buy-Sell fact finder. For more information on Buy-Sell coverage, check out the video below.




Client Prospecting Tool for Key Employees Retention and Retirement

Here's everything you need to create your own customized agent recruiting campaign in minutes. Not sure where to start? No problem. We've done all the work for you.

  • This pre-built campaign includes an email template to start the conversation, a flyer you can download and customize with your contact info and send direct-mail, and social media postings you can use on Linkedin, Facebook and Twitter.
  • This campaign can be completed weekly, monthly, or any time frame that works for your business.
  • Choose one or more promotions per week/month – simply copy and paste directly to the calendar and your email program.

Click the button below to download the full pre-built campaign which includes four weeks worth of materials.




We at GBS Insurance thank you again for your business. For more information or insurance quote requests, please contact your brokerage manager or give us a call at (800) 473-5966

For agent use only - not for use with the general public.

Corporate CA License No. 0D87913


21820 Burbank Blvd., Suite 301

Woodland Hills, CA 91367

Phone: (800) 473-5966

GBS Insurance and Financial Services, Inc. does not provide investment, tax, or legal advice. The information presented here is not specific to any individual’s personal circumstances. To the extent that this material concerns tax matters, it is not intended or written to be used, and cannot be used, by a taxpayer for the purpose of avoiding penalties that may be imposed by law. Each taxpayer should seek independent advice from a tax professional based on his or her individual circumstances.

These materials are provided for general information and educational purposes based upon publicly available information from sources believed to be reliable—we cannot assure the accuracy or completeness of these materials. The information in these materials may change at any time and without notice.

© 2021 Arthur J. Gallagher & Co. 





GBS News: PL Promise Term Repricing | A-List Term Sales Discontinued | IUL Product Enhancement | and more

Effective September 27, 2021, Pacific Life is repricing rates for PL Promise Term, a product specifically designed to serve the death benefit protection needs of the broad market consume.


Update on Principal After September 30th

Principal made a strategic decision to exit the “retail” US life insurance market and is committed to insuring the “business market”.


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