Advisors Blog

Introducing PruLIfe Essential UL

Published on May 31, 2017

Below is the full text of the recent Prudential memo. 



Effective June 12, 2017, Prudential will be launching our newest universal life product, PruLife Essential UL. With it, you can offer your clients the simple design they want with the contemporary benefits they need. Here’s what you can look forward to:

PruLife Essential UL may be ideal for clients who:
 ✓ Wish to increase the amount they pass on to the people they love
 ✓ Seek a balance of protection and conservative cash growth
 ✓ Want cost-effective life insuran
ce with living benefits

It’s attractive because:
 • The design is so simple.
  ✓ A current assumption universal life product offering daily interest crediting

• It offers key benefits that clients want.
  ✓ Meaningful no-lapse guarantees to age 90 and beyond¹
  ✓ Steady cash value growth potential that’s not tied to the market
  ✓ Options to help clients supplement their incomes if they become chronically or terminally ill

Your success is important to us. For more information about how Essential UL can benefit you and your client, or if you want to discuss a case, please contact one of our GBS Brokerage Directors or call (800) 473-5966.




GBS News: Accelerated Underwriting | High-Net-Worth Foreign Nationals | Charitable Giving | and more

Today’s high-net-worth clients may live or come from all over the world, but many share the same life insurance needs. Our expertise can help clients who have ties to the U.S. navigate the generational wealth transfer process with a program designed specifically for the high-net-worth foreign national (HNWFN) market.


GBS News: Laddering Term Policies | Prudential Founders Plus UL | Best Interest Training for Annuity | and more

With Select-a-Term Life Insurance, your clients choose the exact amount and period of coverage they need. Not only can they customize their coverage, it can help them save money on premiums with a technique called "laddering." Laddering means you buy multiple smaller policies that custom your tailor needs rather than one large policy. By laddering your policies, you purchase the right amount of coverage in the most cost-effective way.


Get Started

Start Your GBS Online Account

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas mnt in culpa qui officia deserunt n culpa qui officia des mollfuga.

Stay Connected