Advisors Blog

Have You Considered VUL?

Published on October 14, 2021


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Have You Considered VUL?

Despite the challenges we are all experiencing in 2021, Variable Universal Life (VUL) sales remain strong – LIMRA reported new VUL premium grew 69% in the second quarter of 2021, compared with prior year results.

As your brokerage manager, you'll find VUL offers from over a dozen top carriers and virtually all of those carriers have variable selling agreements with most major broker-dealers (BD) that our advisors work with.

If you haven’t considered VUL lately, many of today’s newest products include one or more of these benefits and features that clients are looking for:

  • Long term death benefit guarantees to 100 or beyond.
  • Access to Index Accounts that help protect against volatility.
  • Survivorship designs.
  • COLI-type products for deferred comp arrangements.
  • No cost/wash loans for efficient tax-free distributions.

We offer VUL and/or SVUL from the following carrier

  • AIG
  • Equitable
  • John Hancock
  • Lincoln Financial
  • Mass Mutual
  • Nationwide
  • Penn Mutual
  • Principal
  • Protective
  • Prudential
  • Securian
  • Transamerica

Plus, we have the ability to “wholesale” the VUL transaction with you and your broker-dealer. This allows us to provide all the services you are accustomed to receiving from our office, such as case design, illustration support, underwriting and case management. It is also important to note that all compensation is paid directly to your BD by the insurance carrier. We do not participate in any of the advisor/BD compensation.

With the increased pricing for GUL products coupled with many carriers totally withdrawing from that marketplace, VUL and SVUL have become an even more attractive alternative for you and your clients to consider.

Call us to learn how we can assist you with your next opportunity.




We at GBS Insurance thank you again for your business. For more information or insurance quote requests, please contact your brokerage manager or give us a call at (800) 473-5966

For agent use only - not for use with the general public.

Corporate CA License No. 0D87913


21820 Burbank Blvd., Suite 301

Woodland Hills, CA 91367

Phone: (800) 473-5966

GBS Insurance and Financial Services, Inc. do not provide investment, tax, or legal advice. The information presented here is not specific to any individual’s personal circumstances. To the extent that this material concerns tax matters, it is not intended or written to be used, and cannot be used, by a taxpayer for the purpose of avoiding penalties that may be imposed by law. Each taxpayer should seek independent advice from a tax professional based on his or her individual circumstances.

These materials are provided for general information and educational purposes based upon publicly available information from sources believed to be reliable—we cannot assure the accuracy or completeness of these materials. The information in these materials may change at any time and without notice.

Guarantees and benefits are based on the claims-paying ability of the issuing insurance company. Broker/dealers, insurance agencies and their affiliates who sell the policy make no representations or guarantees regarding such ability. Life insurance policies contain fees and expenses, including cost of insurance, administrative fees, premium loads, surrender charges and other charges or fees that will impact policy values. Keep in mind that most life insurance policies require health underwriting and, in some cases, financial underwriting. Each case is individually underwritten as the severity of medical conditions varies among individuals. Formal underwriting evaluation and pricing is based on the individual characteristics of each case.

*Both loans and withdrawals from a permanent life insurance policy may be subject to penalties and fees and, along with any accrued loan interest, will reduce the policy's account value and death benefit. Assuming a policy is not a Modified Endowment Contract (MEC), withdrawals are taxed only to the extent that they exceed the policy owner's cost basis in the policy and usually loans are free from current federal taxation. A policy loan could result in tax consequences if the policy lapses or is surrendered while a loan is outstanding. Distributions from MECs are subject to federal income tax to the extent of the gain in the policy and taxable distributions are subject to a 10% additional tax prior to age 59½, with certain exceptions.

© 2021 Arthur J. Gallagher & Co. 





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