Advisors Blog

 

The Best of Both Worlds: Bridge Products Explained

In this week’s video clip we discuss the possibility of offering your clients the best of both worlds when it comes to permanent life insurance. By using something we like to call “Bridge Products,” we are able to bridge the gap between long term guarantees and strong cash values all in one life insurance policy.

For a similar or slightly higher premium, many products can offer the long term guarantees of a GUL with the advantage of substantial projected cash values. Younger clients will have many years to build cash value and could benefit from having cash on hand for retirement, college funding or emergencies. Once they see the price difference they may prefer to pay a little more for the possibility of cash down the road.

Check out our Bridge Product Comparison!

In this Bridge Product Comparison, we compared our top tier Guaranteed Universal Life (GUL) contracts with several new IULs that qualify as “bridge products” which offer guarantees often to 90 or longer. This solve is based on GULs to age 105 for Male 50, Preferred non-tobacco.

You’ll find for a similar premium, you can easily obtain a substantial long term no-lapse guarantee - but with a much higher cash value growth potential and often a higher target premium. When presenting a “no-lapse” GUL, or any permanent product, we suggest also showing a guaranteed IUL to give your clients the flexibility of protection and added cash value. Give us a call and request a proposal today.

BONUS: Living Benefits - Insurance your client can actually benefit from during their lifetime!

For an additional cost, most of the products shown can be enhanced with a living benefits rider to cover long term care, chronic care or even critical illnesses.  Ask your brokerage manager for a bridge product proposal – with and without a living benefits rider.